We’ve won the Gramercy Institute Award for Financial Marketing Strategy!

Fiducial communications, in partnership with BNP Paribas asset management, have won an award for Gramercy Institute’s Financial Marketing Strategy Award 2025. The awards recognise strategic excellence in financial marketing. The winners were celebrated in New York City in March 2025, where leading financial marketers and strategists gathered to honour the most effective and innovative work in the industry.

BNP Paribas Asset Management partnered with Fiducial Communications to transform in-depth financial thought leadership into scalable, high-impact content. We applied an AI-enabled content repurposing approach, converting expert commentary into concise video scripts supported by a custom AI avatar and branded animated visuals. This allowed complex market insights to be communicated clearly, consistently, and at speed, while maintaining brand integrity and regulatory standards.

This award highlights the growing importance of strategic clarity combined with innovative content production in financial services marketing. For brands like BNP Paribas, it demonstrates how emerging technologies such as AI can be applied responsibly to accelerate content production, extend the life of expert insight and increase engagement through visual storytelling. Winning this award reinforces the value of thoughtful strategy as the foundation for meaningful, effective financial communication. Entries are judged on strategic insight, execution, and effectiveness, making the awards a respected benchmark for excellence within the financial marketing community.

About the Gramercy Institute

The Gramercy Institute is a global organisation dedicated to advancing the practice of financial marketing. Its annual Financial Marketing Strategy Awards recognise work that places strategy at the centre of successful marketing initiatives across banking, asset management, and financial services.

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